Cut into the Dragon Boat Festival scene, Baicao flavored the third artificial meat product

Cut into the Dragon Boat Festival scene, Baicao flavored the third artificial meat product
On May 11, the casual snack food brand Baicaowei pre-sales the “artificial meat” series of new products “all plants are planted”-“Longteng zongzi”, cut into the Dragon Boat Festival zongzi scene.This is also the third artificial meat product launched by Baicao this year.According to reports, the new Baicao-flavored artificial dumplings come in two flavors: five-spiced meat + chestnut, five-spiced meat + bamboo shoots, and its pricing is the same as that of the Dragon Boat Dumplings of Dragon Boat Festival launched at the same time as the Baicao flavor.Flat.In terms of product raw materials, Baicao this time cooperated with domestic artificial meat company HEY MAET to replace non-GMO soy tissue eggs with meat filling?, Through a special process to remove the smell of soybeans and beans, in flavor and taste closer to real meat.According to Marketsand Markets data, the global plant-based artificial meat market scale is about US $ 12.1 billion in 2019, and is expected to grow at a compound annual rate of about 15%, or it will reach US $ 27.9 billion by 2025.After the American artificial meat company surpassed meat in 2019 and landed on Nasdaq, this “high-tech food” gradually entered the daily table.Baicao flavor launched a new “meat” era in January this year, KFC and Starbucks two restaurant chain giants also launched “planted golden chicken nuggets” and “different beef” artificial meat products in the country one after another .The field has driven a wave of enthusiastic early adopters in China.”Artificial meat changes from innovative categories to taste innovations to scene innovations, which is just a microcosm of the development of the positioning of the” scattered “herbal flavor.”According to Yin Shixian, director of Baicaowei Food Research Institute, when the diversified consumer demand is specific to the casual snack industry, the edible scenes can be divided into breakfast, single meal, fourth meal, etc., the crowd is dispersed to the elderly, pregnant women, childrenIn the Z era, the two-dimensional and other circle layers, the multiple scenes and crowds have spawned diversified innovations in the category of snack foods.Sauna, Ye Wang Wang Ziyang Photo source Image courtesy editor Li Yan proofreading Li Shihui