JD.com upgrades its structure, sets up a new industry layer off, and digitizes the code industry

JD.com upgrades its structure, sets up a new industry layer “off”, and digitizes the code industry
“The advantage of technology companies lies in mastering core technologies. However, technology companies lack industry experience and industry knowledge.” Chen Shengqiang, CEO of JD.com, once said to Sauna and Yewang that the future competitiveness of technology companies that understand the industry and understand the business.According to reporters, JD.com has issued an internal letter on April 9th, announcing that it will establish an “industry-level” organization for the first time in order to fully explore industry demands, including the financial industry, service industry, government and enterprise customers, etc.The “middle platform” is effectively connected with the product service layer.  In fact, before upgrading the organizational structure this time, Chen Shengqiang repeated the thoughts of oversized enterprise services and industry digitization on multiple occasions.In October 2019, when asked by reporters about the potential of the development of the digital economy, Chen Shengqiang said, “At present, the mining of data value is still limited to a small number of service industries, such as finance, retail, clothing, food, housing and transportation.The value of data is still in its infancy.The increase in the value of mining data in the industrial industry requires the improvement of the level of digital technology. It also requires the active cooperation of technology companies and industries to enter the real industry field and ‘participate in the end’ to jointly build industrial digitalization.The newly established “industry level” of JD.com is an important role in undertaking the mission of “off in person”.According to the information announced in the internal information, this time the organization upgrade, JD.com will first establish an “industry layer” organization internally, highlighting customer-centric, integrated sales, solutions, delivery and other alternatives, for the financial industry, service industry (such as(Retail, travel, education, etc.), government and enterprise customers, overseas markets, specific strategic customers, etc., establish multiple professional industry service teams to fully explore industry demands and listen to customer voices in depth.  In Chen Shengqiang’s view, the advantage of technology companies lies in mastering core technologies, but lacks industry experience and knowledge.Only by co-building with the industry in depth can we achieve results in the application and solutions of emerging technologies. It is necessary for both technology companies and industries to promote this process in the spirit of integration and co-construction.  After the new adjustment, how can the industry layer effectively connect with the technical capabilities and product service layer of JD.com?Following the information from internal letters and visits, JD.com will further expand and strengthen the four core businesses represented by financial technology, AI technology and robotics, digital marketing, and smart cities, and combine product insights with industry changes to build a product service layer.In order to ensure the connection between the product layer and the industry layer, JD.com interchanges to establish a unified “open platform”, which is similar to the role of the middle office, helping to achieve rapid connection and product calls for external industry customers.  ”In the past, it was an era with partial C-end traffic, and a product with a closed loop can rush well.Now entering the era of industrial Internet, facing many large B-end users, it may be necessary to solve multiple compound needs at the same time.We hope to better “build together” with users, feed back the user’s package needs to the back, and call the solutions that are integrated from different products and capabilities.”A person close to Jingdong Mathematics disclosed.  Behind this adjustment by JD.com, under the general trend of digitalization of “all” industries, most technology companies have made similar upgrades to embrace B-end customers.  ”Industry integration is the general trend. For the industry, in order to achieve cost reduction and efficiency gains, it must be supplemented by digital and intelligent models and means to achieve internal optimization and upgrading, open up the upstream and downstream supply chains, and realize the full control of the industrial chain.control.For the Internet, in order to serve cutting-edge technology in the B-end industry, in addition to mature technical means, it also needs to have production materials, that is, industrial big data, and a team with industrial experience and industrial cognition.Chen Shengqiang believes that in the future, technology companies that understand the industry and understand the business will compete in the industry.  In the face of the huge market space for industrial digitalization and intelligent upgrading, Chen Shengqiang once said at the 2020 meeting of JD.com: To grasp this historical probability, JD.com needs more resilience and evolution.Against this background, JD.com has two most important tasks in 2020. One is to substantially upgrade the customer-centric organizational capabilities, and the other is to further realize the digitization of operations and management.Reporter Chen Peng edits Sun Yong proofreading Wei Zhuo